Cold email benchmarks from live multi-platform campaigns
Most cold email benchmarks come from a single sending platform's own telemetry. These come from an agency operating campaigns across Smartlead, PlusVibe, and HeyReach simultaneously, with methodology disclosed.
Methodology
Benchmarks aggregate campaign data across every platform we operate: Smartlead, PlusVibe, and HeyReach. Each release will cover sends, delivery rate, reply rate, positive reply rate, and bounce rate per platform per quarter, with sample sizes and exclusions disclosed alongside the numbers so the methodology is checkable rather than asserted.
Updated quarterly.
First data release: Q3 2026.