Backend GTM
We build the backend. You own the message.
OutboundIntel builds and runs the infrastructure under your pipeline. Sending systems, custom automations, qualified data, and programmatic search. You keep the voice that makes people reply, and we make sure the machine underneath it lands, targets, enriches, and compounds.
Backends we build and run
- DNP Gift Managers
- Smart Systems
- MegaMagic
- Nuix
- Synca
001/THE PROBLEM
The backend is where outbound quietly breaks
Deliverability decays a few months in and nobody notices until replies stop. Lists get bought by the thousand and worked by the handful. Enrichment is a person copying fields between tabs. And every month the pipeline resets to zero, because none of it compounds.
The message gets all the attention. The system underneath it gets none. That system is what we build.
002/THE MODEL
One dataset. Two channels.
We build an account dataset that establishes who to target and why now, then run it through two delivery systems on infrastructure we operate. Cold outbound converts the accounts ready this quarter. Programmatic search captures the ones who go looking next year. Same data, twice the surface area.
We do not write your copy, and we do not own your message. That stays yours. We build and run everything under it.
003/SERVICES
Four systems, operated as one backend
Infrastructure
Domains, inboxes, authentication, warmup, and inbox placement operated as a system. 95%+ placement held across every campaign we operate.
Custom Automations
Clay, n8n, and API workflows built as deterministic, QA gated pipelines. Our Clay builds run 50+ column architectures with waterfall enrichment and cost gated scoring.
Advanced List Building
Signals, enrichment, and segment design that qualify accounts on verified facts, not job titles. We routinely cut list sizes 70% and watch reply rates climb.
Programmatic SEO
Search built as a pipeline channel, proven on our own properties. Pipeline that accrues instead of resetting every month.
004/PROOF
Proof, on our own properties and our clients
Easy Street Markets
A programmatic page system that took the Bing index from 2,997 to 4,652 pages in two days after launch.
21,518 indexable URLsSaaS Choice
A programmatic build covering 20,940 programs across 28 categories, on the same stack we run for clients.
For a single B2B company, systems our team built generated EUR 500K in qualified pipeline and EUR 100K in closed revenue in 8 months.
005/HOW WE WORK
How we work
- 01
Audit
We map your current backend and find where pipeline leaks.
- 02
Blueprint
We design the data, infrastructure, and automations your targets and volume actually need.
- 03
Build
We stand it up. Domains, inboxes, pipelines, and pages, wired and tested.
- 04
Operate
We run and maintain it as it scales, and report on what it produces.
007/QUESTIONS
What is backend GTM?
It is everything under your outbound and inbound that is not the message. The sending infrastructure, the automations and enrichment pipelines, the qualified account data, and the programmatic search that feeds pipeline. We build and operate that layer so your team can focus on the offer and the conversation.
Do you write cold email copy?
No. We do not write your copy or own your message. You keep the voice that makes people reply. We make sure the infrastructure under it sends clean, targets the right accounts, and enriches itself.
How is this different from a lead-gen agency?
A lead-gen agency sells you activity and hands back a list. We build the system that produces the pipeline and then run it. You own the accounts, the data, and the infrastructure. It keeps working whether or not we are in the room.
What does the GTM infrastructure audit include?
We review your sending setup and deliverability, your data and list building, your automations, and whether you have a compounding search channel. You get a written map of where pipeline is leaking and what to fix first. No call required.
See where your backend leaks
The GTM Infrastructure Audit maps your sending, data, automations, and search, and shows exactly where pipeline is being lost. No pitch, and no call required.
Request the infrastructure audit