easystreetmarkets.com
Easy Street Markets: 8,849 programmatic pages shipped in one night
Context
easystreetmarkets.com needed a large batch of pages built from structured data published at once rather than staged out over months, so the system had to generate and validate thousands of pages before a single deploy.
The system we built
The site runs on Next.js, Supabase, and Cloudflare Workers, with IndexNow and the Google Indexing API wired in for crawl discovery. The programmatic build shipped 8,849 pages in one night, and the Bing index moved from 2,997 to 4,652 pages within two days of launch.
- 8,849
- programmatic pages shipped in one night
- 2,600 to 2,800
- GSC impressions per day
- 2,997 to 4,652
- Bing-indexed pages within 2 days
Stack
- Next.js
- Supabase
- Cloudflare Workers
- IndexNow
- Google Indexing API
What transfers to client work
The indexing velocity came from the same combination we wire into every programmatic build: structured data gating what ships, plus IndexNow and the Google Indexing API pushing new URLs for discovery instead of waiting on organic crawl alone.